StrategicFocus
/Our Approach
The first thing you should know about Bertch, is we look ahead. Whether it’s construction, conservation or creating a collection of investments, everything we do has the big picture in mind. For us, that means seeking investments that create value, that are consistent with our strategic vision, and aligned with long-term trends.
Our passion is grounded in patience. But once we commit to something, we drive our work forward with the kind of energy that comes from truly believing in its potential. Since our family’s first venture in wood, we’ve always had a pioneering spirit. We approach every project with a determination to excel and execute at a higher standard, beyond the norm. Because that’s just the Bertch way.
/Sustainable practices
Bertch Timeline
1998
Acquisition of ranchland properties. Restored natural path of Cameron Creek and restored riparian area with over 80,000 plantings. Improved grasslands with weed control and seeding program.
2009
Bertch Capital was officially formed and made its first industrial property acquisition with the objective of investing in high quality long-term industrial assets.
2010
Portfolio construction continued with the acquisition of two industrial projects and a newly constructed office/flex property.
2012
Acquisition & disposition of multiple value-add projects.
2018
Completed development of a 16-acre site with the construction of a two-building 192,000 sf industrial project.
2020
Completed development of Phase 1 of a challenging 75-acre site with construction of a 230,000 sf project. Project was 100% preleased and won the 2020 NAIOP Industrial Speculative Development of the Year.
2021
Expanded conservation efforts with acquisition of 11,000 acres of mixed fir and pine forest.
Team
Greg is responsible for strategic initiatives, acquisitions, dispositions, development, and leasing. He holds a B.S. in Manufacturing Engineering from Northwestern University and a M.S. in Finance from Seattle University. Greg is a Midwest native and an avid pilot in his spare time.
Jeff is responsible for timberland, ranchland, and sustainability. He holds a B.A. in Business from Seattle University. Jeff is a Midwest native and an avid traveler in his spare time.
Values
Focus
We are strategic about our investments, but it is more than working the market. We make sure every venture has long-term vision and ladders back to our values, no matter the economic climate.
Integrity
Lasting relationships count, and we create ours by showing the people we work with they can count on us. We establish a partnership approach and through our actions make it clear that we are interested in their success, not just ours.
Impact
While sustainability takes the lead on certain initiatives, leaving the world better than we found it is an ethos that runs through every project. Not a box to tick, but a mission we take to heart.
Smart
We keep a keen eye on market changes and trends. By adopting the most progressive technologies wherever possible and providing buildings that meet or exceed the newest requirements, we maintain a competitive edge.
Proactive
Investing can move at lightning pace, but our approach is years or even decades in the making. We believe building the future isn’t fast. It takes time and instinct to truly think forward. And the rewards are felt far longer.
